Publisher tools
built for modern
newsrooms.
Incentively powers discussions, quizzes, polls and commercial engagement formats that help publishers grow audiences, understand sentiment and build sustainable revenue.
by design⌁ Sentiment
analysis▢ Human editorial
control
I did not see that twist coming.
Are they actually back together?
This album might be their best yet.
The ending completely ruined it for me.
Discussions
A newsroom-first comments platform for threaded, distributed and commercial conversations.
Quizzes
Editorial and branded quizzes that engage audiences and keep them coming back.
Polls
Fast audience feedback for breaking stories and important decisions.
Commercial
Sponsored content and commercial formats that deliver value and grow revenue.
Newsletter
Subscriber growth tools for re-engaging audiences and growing your list.
Integrations
Embeds, widgets and CMS integrations that fit your newsroom workflow.
From entertainment desks and regional titles to international newsrooms.
Better discussions.
Stronger communities.
Sustainable revenue.
Incentively gives editorial teams everything they need to manage reader discussions, understand audiences and create new commercial opportunities—without compromising trust.
Built to work with the newsroom you already have.
What are Incentively Discussions?+
Discussions is a newsroom-first comments platform for threaded reader conversations, moderation, sentiment insight and commercial formats around published stories.
Can the same discussion run across multiple websites?+
Yes. Distributed Discussions can connect authorised versions of the same story to one shared conversation, with central moderation across the publishing group.
Can discussions be moderated before they appear?+
Yes. Editorial teams can approve, hold, reject, reply to and review contributions using publication roles and moderation queues.
Can publishers commercialise Discussions and quizzes?+
Yes. Incentively supports sponsored discussions, branded quizzes, polls and premium placements with publisher controls and measurable engagement.
Who controls the reader experience?+
The publisher controls branding, moderation policy, access, placements and which tools appear on each story or page.
Can I add Discussions to an existing news website?+
Yes. Publishers can embed Discussions on individual pages or use the secure CMS bridge to connect stories and newsroom workflows.
Does Incentively work with WordPress?+
Yes. A lightweight connector can link a WordPress publication to Publisher Studio while the central platform manages discussions, quizzes, polls and moderation.
How does sentiment analysis support brand safety?+
Sentiment analysis helps surface tone, questions and potentially risky discussions for review. It supports human moderation and does not replace editorial judgement.
Does Incentively replace our CMS?+
No. It can sit alongside the existing CMS through embeds or a bridge, so publishers keep their editorial publishing workflow.
Can different newsroom users have different permissions?+
Yes. Publication roles can separate editorial, moderation, campaign, analytics and administrative access.
That red carpet look deserves its own headline.