Everything you need to use the Incentively brand correctly.
Download logos, colours, typography, brand assets and guidance for using the Incentively identity consistently across websites, campaigns, presentations and partner communications.
One wordmark. Two essential versions.
Use the version that gives the clearest contrast. Keep the artwork sharp, proportional and surrounded by generous space.
Black on light
Use the black Incentively logo on white or very light backgrounds.
White on dark
Use the white logo on charcoal or black backgrounds.
Download the complete Incentively Brand Kit
The black wordmark, white logo, colour palette and practical usage guidance in one download.
- Official wordmarks
- Website and app icon
- Colour variables
- Voice and usage guidance
Black and white. A hint of teal.
Click any value to copy it. Use white and soft white for surfaces, charcoal for text and primary actions, and teal sparingly for active-state lines, keyboard focus and small directional accents. Avoid large decorative teal panels.
Incentively Teal
Small directional accents and active-state lines
Charcoal
Logo, headlines, text and primary actions
Soft White
Quiet supporting panels
White
Page backgrounds and cards
Friendly geometry. Serious clarity.
Use the same clean sans-serif family used throughout Incentively. Use regular body text (400), medium controls (500) and restrained semibold headings (550–600). Let spacing and alignment establish hierarchy; avoid making every label bold. Organisation logos, colours, fonts and branded previews keep their own settings.
Create invitations, tickets, forms and emails with your own logo and colours. Keep customer details and responses together.
Warm confidence, without the waffle.
We sound capable, human and useful. The reader should understand the point immediately and feel good about what happens next.
We are
We aren’t
Your reward is ready.
Clear, positive and immediately useful.
Your incentive fulfilment event has been successfully initiated.
Technically accurate, but distant and unnecessarily complicated.
Give it space. Keep it recognisable.
The wordmark should always look intentional and effortless, never squeezed, decorated or altered.
Correct
Good spacing, official colours and high contrast.
Don’t stretch
Always preserve the original proportions.
Don’t rotate
Keep the wordmark level and stable.
Don’t add effects
No shadows, outlines, glows or colour changes.
Protect the wordmark.
Keep clear space on every side equal to at least the height of the dot above the lowercase “i”.
- Minimum digital width
- 140 px
- Minimum print width
- 35 mm
A familiar mark, in black and white.
Use the white Incentively “i” on black for browser icons, app shortcuts and compact brand placements. Keep its proportions and clear space.
Website & app icon
Self-contained SVG · 512 × 512 display size
Download icon SVGThe essentials for telling our story.
Approved company language for media, partner announcements and external communications.
Tools for your business. Experiences for your customers.
Incentively gives businesses one place to run events, distribute rewards, take bookings and manage customer communications. Teams create the pages and messages people need, manage who takes part and review the response — with their own branding. Start with one useful tool or discuss a wider programme.
Incentively Limited is registered in England and Wales, company number 17121895.
Let’s make it unmistakably Incentively.
For press, partnerships, co-branding or a particular asset request, contact our Brand Team.