Everything you need to use the Incentively brand correctly.
Download logos, colours, typography, brand assets and guidance for using the Incentively identity consistently across websites, campaigns, presentations and partner communications.
One wordmark. Two essential versions.
Use the version that gives the clearest contrast. Keep the artwork sharp, proportional and surrounded by generous space.
Download the complete Incentively Brand Kit
Logos, colour palette, favicons, social profile images, brand guide and practical usage notes in one tidy download.
- Official wordmarks
- Icons and favicons
- Colour variables
- Voice and usage guidance
Blue leads. White gives it room.
Click any value to copy it. Use primary blue for key brand moments and deep ink for readable, confident typography.
Incentively Blue
Primary brand and actions
Electric Blue
Links, highlights and motion
Reward Violet
Gradients and supporting energy
Deep Ink
Headlines and high-contrast text
Soft Canvas
Page backgrounds and calm space
White
Cards, clarity and breathing room
Friendly geometry. Serious clarity.
Use the same clean sans-serif family used throughout Incentively. Strong weight and compact spacing create confidence; generous line-height keeps longer copy effortless to read.
Incentively helps organisations create useful, rewarding experiences with language that is direct, warm and easy to act on.
Warm confidence, without the waffle.
We sound capable, human and useful. The reader should understand the point immediately and feel good about what happens next.
We are
We aren’t
Your reward is ready.
Clear, positive and immediately useful.
Your incentive fulfilment event has been successfully initiated.
Technically accurate, but distant and unnecessarily complicated.
Give it space. Keep it recognisable.
The wordmark should always look intentional and effortless, never squeezed, decorated or altered.
Correct
Good spacing, official colours and high contrast.
Don’t stretch
Always preserve the original proportions.
Don’t rotate
Keep the wordmark level and stable.
Don’t add effects
No shadows, outlines, glows or colour changes.
Protect the wordmark.
Keep clear space on every side equal to at least the height of the dot above the lowercase “i”.
- Minimum digital width
- 140 px
- Minimum print width
- 35 mm
Recognisable at every size.
Use the square Incentively mark for compact placements where the full wordmark cannot breathe.
Favicon
32 × 32
Download PNG
App icon
512 × 512
Download PNG
Square logo
1000 × 1000
Download PNGSocial avatar
512 × 512
Download PNG
Website icon
180 × 180
Download PNGThe essentials for telling our story.
Approved company language for media, partner announcements and external communications.
Incentively helps organisations create, manage and measure rewards, experiences and engagement in one connected place.
Incentively is a business engagement platform for rewards, events, learning, customer relationships and verified commercial activity. It gives organisations practical tools to create rewarding experiences while maintaining control, consistency and useful insight.
Incentively Limited is registered in England and Wales, company number 17121895.
Let’s make it unmistakably Incentively.
For press, partnerships, co-branding or a particular asset request, contact our Brand Team.