Embed a tool, or connect the whole newsroom.
Use lightweight embeds for individual formats or a secure CMS bridge for automatic story linking.
Add engagement tools without rebuilding the website or replacing the CMS.
Incentively can be introduced as a simple embed or as a deeper publisher connection. A newsroom can begin with a quiz, poll or discussion experience on one page, then move to automatic story linking and central management through a secure CMS bridge.
For WordPress publishers, a lightweight connector can associate published articles with the correct publication workspace and load approved discussions, quizzes, polls and commercial placements. Other publishing stacks can use embeds and APIs based on their technical needs.
The central Publisher Studio remains the management layer. The website keeps its own editorial publishing system, presentation and performance controls.
Flexible integration for different publishing stacks.
Embeds
Add one tool to one page quickly
WordPress bridge
Connect stories and publisher workflows
Secure APIs
Exchange authorised publication data
Gradual rollout
Start small and expand when ready
Newsroom-first workflow
Organise activity around stories, editorial teams and publication controls rather than disconnected widgets.
Brand-safe by design
Use sentiment signals, moderation controls and accountable editorial decisions to protect readers, advertisers and the publication.
Flexible integration
Use an embed for one format or a secure CMS bridge for a connected newsroom workflow without replacing the publishing stack.
Audience insight
Understand participation, sentiment and engagement by story, section and format.
Commercial-ready
Create measurable sponsored formats with clear disclosure, controlled branding and editorial oversight.
Secure roles
Separate editorial, moderation, commercial and analytics permissions so each team sees the tools it needs.
Choose the integration depth that fits the publication.
A regional title, specialist publisher and international newsroom may all need different levels of connection.
Single-format embed
Add a discussion block, quiz or poll to a specific page with minimal development work.
WordPress connector
Link articles automatically and manage publisher tools centrally without keeping a full runtime in the site plugin.
Custom CMS bridge
Use secure APIs and agreed identifiers to connect a proprietary publishing system.
Distributed Discussions
Connect authorised versions of the same story across several websites to one shared, centrally moderated conversation.
Move from first embed to connected newsroom safely.
- 1
Configure the publication
Set the domain, publication key, permissions and enabled tools.
- 2
Choose embed or bridge
Use the lightest integration that meets the current requirement.
- 3
Verify identifiers and security
Test article mapping, authorised requests, caching and fallback behaviour.
- 4
Expand gradually
Enable more formats and automation after the initial workflow is proven.
Keep publication access scoped, signed and auditable.
Publisher integrations exchange authorised data between the website and Publisher Studio. They should never rely on shared administrator cookies or publicly exposed connection secrets.
Publication isolation
Scope stories, users and tools to the correct publication key.
Signed requests
Use short-lived or securely stored credentials and verify each connection.
Least privilege
Enable only the tools and permissions required for that publication.
Fallback and monitoring
Keep connection health, retries and safe rollback controls available during rollout.
Questions publishers ask before getting started.
Do we have to replace our CMS?+
No. Incentively is designed to sit alongside the existing publishing system.
Can we start with an embed?+
Yes. A publisher can launch one format first and adopt a deeper bridge later.
Is WordPress supported?+
Yes. A lightweight connector can link WordPress stories to Publisher Studio.
Can a custom CMS use the platform?+
Yes. Custom integrations can use approved embeds and secure APIs based on the publisher’s requirements.
Add Publisher tools without rebuilding the website.
Start with one format and scale to a connected newsroom workflow when the publication is ready.