Editorial quizzes that earn attention.
Create topical, evergreen and branded quizzes that encourage participation, repeat visits and measurable engagement.
Create quizzes that feel like editorial products, not generic widgets.
Incentively helps publishers create news quizzes, entertainment quizzes, personality formats, knowledge tests and branded experiences inside the same publisher workspace. Teams can build a one-off quiz for a live story or create repeatable formats that bring readers back each day or week.
Questions, answer options, results, imagery and calls to action can be tailored to the publication. A quiz can sit inside an article, appear as a standalone experience or be distributed through newsletters and social channels.
Commercial teams can create sponsored or branded quizzes while editorial teams retain control over presentation, labelling and suitability. Performance reporting shows how audiences participate without forcing the newsroom into a separate campaign platform.
Build quizzes for editorial impact and commercial value.
Editorial quizzes
Fast formats for news and entertainment desks
Branded quizzes
Partner-funded experiences with clear control
Audience journeys
Results, recommendations and follow-on actions
Performance insight
Participation and completion data by quiz
Newsroom-first workflow
Organise activity around stories, editorial teams and publication controls rather than disconnected widgets.
Brand-safe by design
Use sentiment signals, moderation controls and accountable editorial decisions to protect readers, advertisers and the publication.
Flexible integration
Use an embed for one format or a secure CMS bridge for a connected newsroom workflow without replacing the publishing stack.
Audience insight
Understand participation, sentiment and engagement by story, section and format.
Commercial-ready
Create measurable sponsored formats with clear disclosure, controlled branding and editorial oversight.
Secure roles
Separate editorial, moderation, commercial and analytics permissions so each team sees the tools it needs.
Use quizzes across editorial, evergreen and commercial coverage.
From a daily entertainment quiz to a branded personality format, each experience can match the story and publication.
Daily and weekly quizzes
Build repeatable formats around current affairs, sport, television, music or celebrity coverage to encourage return visits.
Story companion quizzes
Add a short knowledge test or prediction format to a breaking story, explainer or live event.
Evergreen discovery
Create personality and recommendation quizzes that continue attracting search and social traffic after publication.
Branded experiences
Give commercial partners a richer format than a display ad while keeping disclosure, design and editorial controls clear.
Create, publish and measure without leaving the publisher workflow.
- 1
Choose a format
Start with a knowledge quiz, personality outcome, prediction or branded template.
- 2
Build the experience
Add questions, answers, images, results, explanations and any follow-on action.
- 3
Embed or connect
Place the quiz in an article or use the CMS bridge to link it to the correct story automatically.
- 4
Review performance
Measure starts, completions, outcomes and engagement by publication, story and campaign.
Keep every quiz accurate, appropriate and on brand.
Quiz tools should make publishing easier without weakening standards. Incentively keeps editorial ownership, commercial labelling and publication design controls in one place.
Editorial approval
Review questions, answers and outcomes before publication.
Clear sponsorship
Label branded quizzes and keep partner involvement transparent.
Controlled design
Use publication branding, approved imagery and accessible answer formats.
Data discipline
Capture only the audience information required for the stated experience and consent.
Questions publishers ask before getting started.
Can we create both scored and personality quizzes?+
Yes. Publishers can create knowledge, scored, personality, prediction and recommendation-style experiences.
Can quizzes be embedded in existing articles?+
Yes. Use a lightweight embed or connect the CMS so quizzes can be associated with stories automatically.
Can a commercial team build a branded quiz?+
Yes, with publication permissions, approval workflows and clear sponsored labelling.
Can quiz results feed newsletter growth?+
A quiz can include an appropriate consent-based newsletter or follow-up action after completion.
Make quizzes part of the newsroom’s engagement strategy.
Create formats readers enjoy, editorial teams can repeat and commercial partners understand.