Engagement formats that can become revenue.
Package sponsored conversations, branded quizzes, polls and premium placements with full editorial control.
Sell participation and attention, not just another impression.
Incentively helps publishers turn discussions, quizzes, polls and interactive placements into premium commercial products. These formats invite a reader to do something — answer, vote, discuss or subscribe — while the publisher controls where the experience appears and how it is presented.
Commercial teams can build partner campaigns inside the same publisher environment used by editorial and moderation teams. Permissions and approval stages keep responsibilities clear, while sponsored labelling protects trust.
Reporting can show participation, engagements, completions and other relevant outcomes. The aim is to create a useful reader experience that a commercial partner can understand and a newsroom can confidently support.
Commercial formats designed around audience participation.
Sponsored discussions
Host clearly labelled partner conversations
Branded quizzes
Create interactive commercial experiences
Premium placements
Offer high-intent positions around relevant stories
Campaign reporting
Measure participation and outcomes
Newsroom-first workflow
Organise activity around stories, editorial teams and publication controls rather than disconnected widgets.
Brand-safe by design
Use sentiment signals, moderation controls and accountable editorial decisions to protect readers, advertisers and the publication.
Flexible integration
Use an embed for one format or a secure CMS bridge for a connected newsroom workflow without replacing the publishing stack.
Audience insight
Understand participation, sentiment and engagement by story, section and format.
Commercial-ready
Create measurable sponsored formats with clear disclosure, controlled branding and editorial oversight.
Secure roles
Separate editorial, moderation, commercial and analytics permissions so each team sees the tools it needs.
Create commercial products around genuine audience interest.
The strongest formats match a partner to a relevant story, audience and editorial environment.
Sponsored conversations
Invite readers to discuss a relevant issue with a clearly identified partner and active moderation.
Branded quizzes
Build a useful or entertaining interactive experience around a campaign theme.
Sponsored polls
Capture audience opinion with transparent partner disclosure and publisher-approved wording.
Premium placements
Place interactive tools in high-value editorial positions with controlled design and measurement.
Take a campaign from brief to measured engagement.
- 1
Define the audience and format
Choose the stories, sections and interaction that genuinely fit the campaign.
- 2
Apply publisher controls
Set brand assets, disclosure, moderation rules and approval responsibilities.
- 3
Launch through embeds or bridge
Distribute the experience to the intended pages without rebuilding the site.
- 4
Report on meaningful actions
Measure participation and outcomes rather than relying only on impressions.
Keep revenue opportunities clearly separated from editorial judgement.
Commercial engagement works only when readers understand who is involved and publishers retain control. Incentively supports transparent labelling, role separation and moderation for every sponsored format.
Clear disclosure
Identify sponsored content and partner participation prominently.
Publisher approval
Keep final control over wording, design, placement and moderation.
Role separation
Give commercial, editorial and moderation teams appropriate permissions.
Brand safety
Use sentiment and moderation signals to manage risk during a live campaign.
Questions publishers ask before getting started.
What can a publisher sell through Incentively?+
Sponsored conversations, branded quizzes, polls, premium interactive placements and related audience-engagement packages.
Can a sponsor moderate contributions?+
Publishers control permissions. A partner may be allowed to participate or reply, while final moderation authority remains with the publication.
How is sponsored activity labelled?+
Commercial formats can display clear sponsored or partner labels chosen and approved by the publisher.
What can be measured?+
Depending on the format, reporting can include views, starts, votes, discussion contributions, completions, reactions and agreed campaign outcomes.
Create commercial opportunities without compromising trust.
Turn high-intent engagement into a premium measurable product controlled by the publisher.